“I started this as a joke. 8 months later, I’m making ₹1.2 crore a year.” This is the kind of success story flooding Instagram Reels and YouTube Shorts. Ordinary Indians – students, housewives, 9-to-5 employees – are building life-changing side hustles without any investment. So what’s the secret? ---  The Side Hustle That’s Blowing Up in India It’s “Digital Products + AI Tools” – a perfect mix of creativity, automation, and demand. Here’s how people are doing it:  Step 1: Pick a niche – fitness, cooking, productivity, or even “how to get government jobs.”  Step 2: Use AI tools like ChatGPT, Canva, and MidJourney to create ebooks, templates, planners, or courses in days (not months).  Step 3: Sell on platforms like Gumroad, Etsy, or even Instagram Shops. One creator from Pune sold a ₹199 digital planner and scaled to ₹20 lakh in 6 months. Another housewife in Jaipur launched AI-generated mandala coloring books on Amazon KDP and now earns ₹3 lakh/month. -...